Google Finance to roll out Polymarket and Kalshi prediction markets data in search results

Quick Take

• Google Finance will integrate predictions market data from leading platforms Polymarket and Kalshi directly into its search results.
• Polymarket’s monthly volume, active traders, and new markets hit all-time highs in October as prediction markets continue to gain steam.

As prediction markets continue to hit the mainstream, the leading platforms just announced a major partnership.

Google said prediction markets data from both Polymarket and Kalshi will roll out over the coming weeks, starting with Labs users, “so you can ask questions about future market events and harness the wisdom of the crowds.” Users will be able to access current market probabilities directly from the search box and see how they’ve changed over time.

Polymarket recently attracted an investment from Intercontinental Exchange, valuing the company at around $9 billion. Meanwhile, its main competitor, Kalshi, recently raised $300 million at a $5 billion valuation.

Polymarket’s monthly volume, active traders, and new markets hit all-time highs in October, The Block previously reported. The firm expects to re-enter the United States by the end of this month.

Bernstein analyst said earlier today that prediction markets are shifting to become broader information hubs spanning sports, politics, business, economics, and culture. Kalshi’s crypto head recently told The Block its prediction market should be available on “every large crypto application and exchange” within the next 12 months.

Of note, a Polymarket exec recently confirmed there will be a POLY token and airdrop plans.